A venture into both health and human performance realms.
ASPI is more than just a gym, it’s a high-end medical and fitness center with new insight backed by cutting edge technology. ASPI works to effectively promote a healthy lifestyle and optimize physical performance in their state of the art facility.
In addition to creating a main, central Brand Identity for ASPI, we also created individualized brands for all of their sub-divisions.
After branding ASPI’s four distinct divisions, we wanted to showcase each brand through its own line of apparel.
ASPI’s main clientele is made up of professional athletes in the NBA, MLB, NFL and NHL. We provide ASPI with material to promote their events, outline their services and draw in more prospective clients.